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Case study 03 / 04

Stader Labs

Redesigned staking flows, launched new chains and shipped limit orders across a multi-chain staking platform.

Role
Product
When
Jan–Aug 2025
Company
A multi-chain crypto staking platform.
Crypto staking Jan–Aug 2025

+5M

Results

What changed

  • +5M

    tokens staked on Hedera

  • −8%

    drop-offs, from an Ethereum staking flow redesign

  • +7%

    successful trades, from limit orders

  • +5%

    adoption, from Hedera staking via MetaMask

  • +3%

    staking users, from a Polygon token migration

  • −7%

    related queries, from the Arbitrum staking sunset

My role

Product, from January to August 2025, on a multi-chain staking platform. I worked on staking flows, new chains, a trading feature, and the less glamorous work of migrating and retiring products.

Ethereum staking flow redesign

The problem Too many people started staking ETH and didn’t finish.

What we did Redesigned the flow to cut steps and make each one clearer.

The result −8% drop-offs.

Hedera staking via MetaMask

The problem Staking on Hedera meant using a Hedera-specific wallet, while most people already had MetaMask.

What we did Shipped Hedera staking through MetaMask, so people could stake with the wallet they already used.

The result +5% adoption and +5M tokens staked.

Limit orders

The problem In the trading product, people could only trade at the current price.

What we did Added limit orders: set a price, and the trade runs when the market gets there.

The result +7% successful trades.

Polygon token migration

The problem A token migration risked losing stakers who didn’t want to deal with it.

What we did Designed the migration so moving over took as little effort as possible.

The result +3% staking users.

Arbitrum staking sunset

The problem Shutting down a product creates confusion and support load.

What we did Planned the sunset: clear notice, a simple way out, and answers before people needed to ask.

The result −7% related queries.

What I learned

In crypto, every extra step costs you users. The best staking flow is the one with the fewest decisions.

Retiring a product well is product work too. Done carefully, it builds trust instead of tickets.

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